Define a Unique Strategic Position 

Use STRATEGIC THINKING to define the ultimate sweet spot for your business vision or nonprofit mission.

What's included?

  • 6 Modules
  • 17 E-books
  • 7 Videos with over 40 minutes of instruction
  • 5 PDF worksheets
  • 2 Case study examples 
  • 1 Post-course check list to apply what you learn
  • 1 Certificate of Completion

Learning Objectives for this Course

  • Identify the essential elements of your business model and brand/ marketing strategy.
  • Use these elements to define the ideal Unique Strategic Position you ultimately want to hold in your marketplace/community.
  • Explore how aligned your current product or service offering, market activities, and strategies are to this ideal USP.
  • Learn how to use this strategic thinking model to continually align your actions with your ultimate USP in planning discussions and management decisions.
Meet the instructor

Cecilia Lynch

Cecilia Lynch is a seasoned strategist, author and the leading authority on strategic thinking.

Ms. Lynch is the founder, CEO and chief strategist at Focused Momentum®, creator of Strategy Class®.

Ms. Lynch was recognized early in her career for her unique approach to strategic leadership as an executive of the wildly successful brand Dockers®.

Now, after two decades of developing highly successful strategic plans for corporations and non-profits, she is making developing strategy tools and techniques available to everyone with Strategy Class®.
Patrick Jones - Course author
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Help your entire team learn these skills.

Don't let the pandemic stop your team from developing strategic thinking skills!

Contact us to bring Strategy Class® to your team with  a virtual strategic thinking workshop or add our courses to your LMS.

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