Define a Unique Strategic Position 

Use STRATEGIC THINING to define the ultimate sweet spot for your business or nonprofit’s mission.

What's included?

  • 6 Modules
  • 17 E-books
  • 7 Videos with over 40 minutes of instruction
  • 5 PDF worksheets
  • 2 Case study examples 
  • 1 Post-course check list to apply what you learn
  • 1 Certificate of Completion

Learning Objectives for this Course

  • Identify the essential elements of your business model and brand/ marketing strategy.
  • Use these elements to define the ideal Unique Strategic Position you ultimately want to hold in your marketplace/community.
  • Explore how aligned your current product or service offering, market activities, and strategies are to this ideal USP.
  • Learn how to use this strategic thinking model to continually align your actions with your ultimate USP in planning discussions and management decisions.
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Meet the instructor

Cecilia Lynch

Cecilia Lynch is a seasoned strategist, author and the leading authority on strategic thinking.

Ms. Lynch is the founder, CEO and chief strategist at Focused Momentum®, creator of Strategy Class®.

Ms. Lynch was recognized early in her career for her unique approach to strategic leadership as an executive of the wildly successful brand Dockers®.

Now, after two decades of developing highly successful strategic plans for corporations and non-profits, she is making developing strategy tools and techniques available to everyone with Strategy Class®.
Patrick Jones - Course author
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Help your entire team learn these skills.

Don't let the pandemic stop your team from developing strategic thinking skills!

Contact us to bring Strategy Class® to your team with  a virtual strategic thinking workshop or add our courses to your LMS.

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